FireShield Services, specilises in integrated fire safety solutions, encompassing essential fire protection, safety, and emergency electrical services. Their goal is to ensure the utmost protection for their clients in every aspect of their operations across Western Australia. Their comprehensive offerings extend to the commercial, industrial, and domestic sectors.

In need of a branding package that resonated with their ethos, they sought a new logo and visual language adaptable across all print and digital platforms. The brief emphasised the importance of projecting strength and professionalism, with a central theme of protection.

To meet this objective, a logo was developed featuring a bold, impactful font, symbolising a robust and professional brand identity capable of safeguarding people and assets. The color palette incorporates yellow to signify fire, while dark navy blue conveys professionalism, stability, and reliability. The shield icon, universally recognised as a symbol of protection, further reinforces the theme of protection.The brand was rolled out across external and internal documents, brochures, stationery, social media and a new website.